{"title":"Shop the Shout","description":"\u003cp\u003eGear up, make some noise and shop Bills Mafia favorites! \u003c\/p\u003e","products":[{"product_id":"twisted-purl-llc-felted-soap-american-colors-blended-solid-red-white-blue","title":"Felted Soap - Americana","description":"\u003cp\u003eFeeling patriotic or need the perfect gift for the devoted Buffalo Bills fan? A luxurious dual-purpose soap wrapped in soft felted wool. This artisanal bar gently exfoliates while you bathe, and as the soap shrinks, the wool transforms into a natural scrubber for everyday cleaning.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCrafted with plant-based soap, shea butter, and all-natural oils—free from parabens, sulfates, and synthetic dyes. Made in the United States. The soft, clean scent is beautifully gender-neutral, making it an elegant gift for anyone who appreciates quality skincare and sustainable design.\u003c\/p\u003e","brand":"Twisted Purl LLC","offers":[{"title":"Red","offer_id":51510915531040,"sku":"FSHOLUSA-12","price":10.95,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":51510915563808,"sku":"FSHOLUSA-13","price":10.95,"currency_code":"USD","in_stock":true},{"title":"Oyster","offer_id":51510915596576,"sku":"FSHOLUSA-14","price":10.95,"currency_code":"USD","in_stock":true},{"title":"Multicolor","offer_id":51510915629344,"sku":"FSHOLUSA-15","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/e75bd2a5ddafb709c9b2405b79ad2b4cdbcbe48bcfb9d96579ec136f3532130b.jpg?v=1776888859"},{"product_id":"lemonbella-716-puffer-tote-sports-bag","title":"716 Puffer Tote Sports Bag ","description":"\u003cp\u003eCelebrate your Buffalo passion with the 716 Puffer Tote—a quilted nylon essential that honors the city's iconic area code and Bills pride.\u003c\/p\u003e\n\u003cp\u003eCrafted for everyday versatility, this sophisticated sports bag features a secure top zipper, interior organization pocket, and a detachable 52\" crossbody strap for hands-free convenience. Spacious enough for your essentials (21L x 14W x 9.5D), it's the perfect companion for locals, game day fans, and proud supporters alike.\u003c\/p\u003e","brand":"Lemonbella","offers":[{"title":"Default Title","offer_id":51568292331808,"sku":"BT22","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/fb49e6439ba159b70ff5dfa596a94ecba023059df1ab7834e89fe3798f03fb3a.jpg?v=1778613179"},{"product_id":"freddie-football","title":"Freddie Football","description":"\u003cp\u003eMeet Freddie Football, the cuddliest MVP of the game! With his super soft, textured brown fur and signature white stitching, Freddie puts a snuggly spin on classic football fun. His cheerful embroidered face, complete with rosy cheeks, brings playful charm, while his striped arms and legs, topped with green plush sneakers, have him ready to score big in both playtime and snuggle time. Whether he's the star of an imaginary touchdown or a cozy cuddle buddy, Freddie Football is the perfect teammate for any little athlete's plush collection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMain Material: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eInner Filling: Polyester Fibers\u003c\/li\u003e\n\u003cli\u003eEmbroidered \u0026amp; 3D Details\u003c\/li\u003e\n\u003cli\u003ePerfect for playing, snuggling or gift-giving\u003c\/li\u003e\n\u003cli\u003eSpot Clean and Air Dry Only\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeasures: 8 in\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mon Ami","offers":[{"title":"Default Title","offer_id":51745115308320,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/Mon_Ami_Freddie_Football.jpg?v=1779822215"},{"product_id":"millie-sequin-football-sweatshirt","title":"Millie Sequin Football Sweatshirt","description":"\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Montserrat; mso-bidi-font-family: Arial; color: #2b2e32; background: white;\"\u003eCelebrate your love for the game with this playful, cozy sweatshirt! Featuring fun sequin football motifs on a crisp white backdrop, this pullover is the perfect blend of sporty charm and everyday comfort. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Montserrat; mso-bidi-font-family: Arial; color: #2b2e32; background: white;\"\u003eThe relaxed fit pairs effortlessly with your favorite jeans, making it your go-to for game days, casual outings, or lounging in style. Soft, snuggly, and eye-catching, it’s designed to let your personality shine, whether you’re cheering from the stands or bringing team spirit to your wardrobe.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mary Square","offers":[{"title":"S","offer_id":51981454082336,"sku":null,"price":87.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":51981454115104,"sku":null,"price":87.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":51981454147872,"sku":null,"price":87.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/footballsweatshirt.jpg?v=1784131468"},{"product_id":"lets-go-buffalo-embroidered-grippy-socks","title":"Let's Go Buffalo Embroidered Grippy Socks","description":"\u003cp\u003e\u003cspan\u003eLet's Go Buffalo! We are so excited for our new grippy socks- perfect for Pilates or just lounging on game day! For a little extra buffa-love, the grips on the bottom are little footballs! 🏈\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOne size fits most. Women's sizing.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Lounge Shop","offers":[{"title":"Default Title","offer_id":52250853966112,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/TheLoungeShop_LetsGoBuffaloSocks.jpg?v=1787772069"},{"product_id":"buf-embroidered-boat-tote-small","title":"BUF Embroidered Boat Tote, Small","description":"\u003cp\u003e\u003cspan\u003eLet's Go Buffalo! This high-quality tote is perfect for school, work, tailgates, pool\/beach, the gym, travel - the options are endless!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUltra-thick \u0026amp; heavy canvas boat tote.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e9\" H x 13.5\" W x 5.5\" D\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOpen top with front exterior pocket.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eContrasting color handles with 9' drop.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eInterior clip that is great to hang keys!\u003c\/span\u003e\u003c\/p\u003e","brand":"Kittelberger Gifts","offers":[{"title":"Default Title","offer_id":52250854228256,"sku":null,"price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/The_Lounge_Shop_BUF_Tote.jpg?v=1787772070"},{"product_id":"4th-down-mock-neck","title":"4th Down Mock Neck","description":"\u003cp\u003e\u003cspan\u003eThis season's playbook is designed to mix, match, \u0026amp; run it back! We designed an entire collection of pieces meant to build the perfect lounge set from mock necks to grippy socks— draft your own lineup for the coziest game day 'fit! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eULTRA-OVERSIZED FIT. RUNS 1-2 SIZES BIG. We recommend sticking with your true size for an oversized fit or sizing DOWN! Cotton Polyester Blend. Cozy fleece lined royal blue mock neck with an embroidered polka-dot \"BUF\". We can't forget our favorite part, a little extra buffa-love on the sleeve and thumb holes! Lounge Shop exclusive piece, designed with love in BUF ❤️\u003c\/span\u003e\u003c\/p\u003e","brand":"The Lounge Shop","offers":[{"title":"XS\/S","offer_id":52250859307296,"sku":null,"price":72.0,"currency_code":"USD","in_stock":false},{"title":"S\/M","offer_id":52250859340064,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":52250859372832,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/The_Lounge_Shop_4th_Down_Mock_Neck.jpg?v=1787772081"},{"product_id":"beaded-lets-go-buffalo-stadium-bag-strap","title":"Beaded Let's Go Buffalo Stadium Bag Strap","description":"\u003cp\u003e\u003cspan\u003eElevate your stadium bag with this Let's Go Buffalo beaded bag strap!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eGold hardware.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe straps are handmade, each one is unique and may vary slightly from the photo.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStraps are delicate due the hand sewn beads. Wear and tear overtime may happen.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStraps are approx. 43\" x 1.5\"\u003c\/span\u003e\u003c\/p\u003e","brand":"The Lounge Shop","offers":[{"title":"Blue","offer_id":52261076926752,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":52261076959520,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/0561\/8720\/files\/The_Lounge_Shop_Lets_Go_Buffalo_Purse_Strap.jpg?v=1787944949"},{"product_id":"football-tidbit-bowl","title":"Football Tidbit Bowl","description":"\u003cp\u003e\u003cspan\u003eFootball-shaped tidbit bowl adds playful game day style to serving snacks, dips, and small bites. 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